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Website Design & Development

Websites are the calling cards of every online venture that you should be proud of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies.

You get an artistically designed website, through the right blend of text, graphics or animation. We ensure that your website is unique and puts you on top of your competitors. You get the highest quality web presence utilizing the latest tools and techniques. Our experts will extract your marketing requirements and represent them professionally to provide you instant recognition. We ensure that your ideas are well represented conveying detailed information to your business community. Our team of professional web designers, animators & visualizers provides you with the best possible designs that meet your requirements.

Some of the goals that can be achieved by launching a website include the following:

1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.

2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.

A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.

4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.

5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.

The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world .
Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.

6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.

7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!

9. Promote your Brick n Mortar Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick n Mortar premises.
You might advertise a promotion on your website encouraging the visitor to visit your Brick n Mortar premises (e.g.. At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.

10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.

12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

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User Interface Designing

User interface design or user interface engineering is the design of computers, appliances, machines, mobile communication devices, software applications, and websites with the focus on the user's experience and interaction. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals—what is often called user-centered design. Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design may be utilized to support its usability. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.
Interface design is involved in a wide range of projects from computer systems, to cars, to commercial planes; all of these projects involve much of the same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered around their expertise, whether that be software design, user research, web design, or industrial design.

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Logo Designing

Building a brand isn't the easiest task in the world or the most important; a well-established brand requires a great deal of time and money. The tremendous effort of obtaining a serious brand, when this is successfully finished, is rewarded and the profit is huge. The examples are numerous in our global economy, but everyone should know that in this process a small element plays a big role.

A logo is a small graphic element, which may contain words, letters or/and shapes. Regardless its structure, a logo is the entity, which makes the connection between the clientele and the company/website who own this. In accordance with the previous statement that means a logo is very important; personally I believe it's true 100%. It is unfair, but usually people don't have the time or the opportunity to check the quality of all the products in this world and as a result they apply a superficial judgment; a logo can be the construction upon which people base their opinions.

The specialists who are building logos are called logo designers and anyone can find them inside of the freelance job boards. They are numerous, but definitely there are enough people who have no acknowledgement about logo design. This article is written especially for the potential clients who didn't care about logos until this moment and at the moment need one but it may be a pleasant lecture for any designer in order to refresh some basic principles.

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Banner Designing

Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor's attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

Teasing your curiosity

"Do Not Click Here". How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What makes this simple sentence so powerful that it compels the visitor to click on it? The answer is curiosity !!!

Copywriters and web designers are always looking for ways to arouse the website visitor's curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner. However, because the "Do Not Click Here" slogan tells us nothing about what is on the next page, it arouses the visitor's curiosity and makes it almost impossible not to click on this banner to see what's behind it.

Simple integrated design

When Larry Page and Sergey Brin first introduced their product, "Google", to potential investors, they mentioned Adwords as a backup option in case they didn't make any money. We all know how lucky they were that they eventually needed to use that backup plan. What made these "boring" ads such a great success?

Unlike other ads, Adwords neither arouse the visitor's curiosity nor disturb the main flow of the web page. In fact, the opposite is true. Adwords are meant to look like part of the search results giving the user the feeling that those ads are there because he asked for them. No one has any doubt that this simple design helps Google to promote both their search engine and the Adwords advertising program.

Take part in the action

Banner designers wisely used interactive technologies like Flash to develop type of banners that invite the user to take part in the action. Drawing the user into the action can be accomplished in many creative ways. Some web designers use popular old games elements as part of the scene. You all know the famous game pacman. One of the banners that I like the most is the one where the user is allowed to let pacman "eat" few dollar signs. At the successful completion of this mission, a nice slogan is revealed asking him to open a saving account that will earn money with a fixed interest rate. The idea behind those interactive banners is simple: Let the user take part in the action and then at the right moment when his mind is less resistant, show him the sales message. Those interactive banners proved to be very efficient. Their biggest disadvantage is that most webmasters will not allow that kind of banner because it distracts too much from the web page content.

Back to Black and White

Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners have been seen a lot lately. It's probably something that will eventually vanish, but the idea behind it is to be different and to make the user wonder what's up and hopefully click on the banner to find out.

Get Out of the box

Have you heard about the If not, check out this website before continuing to read this article. This website has proven that creative thinking not only can bring you money but also create a whole new trend. Right after the got the internet community's attention, many designers used this idea to deign a banner on which they sell a 10x10 pixel area. Like the original concept, this banner design had its impact. Advertisers are investing money on these ad spaces while at the same time visitors are curious enough time after time looking at those unorganized pixel banners to click on them.

What about the next trends

What the next trends of banner design will be is something that probably no one can accurately predict. It's up to some web designer to come up with a new concept that proves to be efficient. There is no doubt that in the future we will see new ways of designing banners, especially when more and more advertising budgets are being spent on the internet instead of commercial TV and other types of advertising media. I guess we will just need to be patient.

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SEO (Search Engine Optimization)

For years, "link popularity" and "Google PageRank" have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

What is Link Popularity?

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

PageRank Does Not Equal Link Popularity

It's important to note that Google PageRank is not the same thing as link popularity. PR is actually a subset of link popularity. Whereas PR focuses strictly on the quantity and popularity of links, link popularity adds a "quality factor" into the equation. Unfortunately, many people mistakenly use the terms "link popularity" and "PageRank " interchangeably, which has served to confuse the issue further.

All major search engines place some emphasis on link popularity in their ranking algorithms. There appear to be 2 main types of links that work best to increase your link popularity: links from other sites that focus on the same keyword phrases your site focuses on, and links from relevant categories in major directories and industry-specific portals. "Free-for-all" (FFA) sites do not constitute quality links, so don't waste your $24.95 submitting your site to 500 of them. Links from sites that focus on topics that have nothing to do with your site probably won't help you win any link popularity contests, either (although they may temporarily boost your PR).

How Does Link Popularity Work?

Here's an example of how I believe link popularity works:

Let's say that Bob's Pizza Palace Website has a link to Joe's Men's Clothing store site. If the link uses the keywords "men's clothing store" in the anchor text (the clickable part), it may help Joe's link popularity a little bit for those keywords. However, Joe would benefit a lot more if the same link came from a site that was more related to Joe's site than a pizza palace. For instance, a more related link might be from a woman's clothing store, a men's shoe store or any other type of store that relates to clothing in some way.

An even higher-quality link for Joe might be from "Sam's Clothing Store Directory," which lists a whole bunch of clothing stores that can be found on the Internet. That is exactly the kind of link that the search engines would want to credit toward link popularity. Again, the key is in having that common thread between the sites.

Where Do Reciprocal Links Come In?

The other popular misconception floating around is in regards to reciprocal linking. Since so many people think that exchanging links with sites is the easiest way to get them (it may or may not be), new people learning about link popularity are under the mistaken belief that they must have links that are reciprocated on their site (e.g., "you-link-to-me-and-I'll-link-to-you"-type links). Still others are saying that reciprocal links are dead and you won't gain any benefit from them.

Both camps are wrong. You certainly don't need to get reciprocal links, but you can if you want to. Remember, it's links pointing TO your site that are the helpful ones. Links pointing FROM your site to other sites are wonderful to have because they help your visitors find related stuff, but if your site doesn't lend itself to linking to other sites, then by all means, don't do it. You need to do what's right for your company and your site visitors, first and foremost.

Should I Care About Link Popularity?

In general, there's no need for the average site to obsess over link popularity. Yes, you'll want to keep it in mind, and yes you should make sure that your site is what I like to call "link-worthy." However, from my experience (and contrary to popular belief), link popularity constitutes only a portion of most search engines' ranking algorithms. Arguably, Google places more emphasis than most other engines on incoming links at this point in time. How much these actually boost a site's ranking is debatable and truly depends on the site. It also depends on the words that are placed in the anchor text. I have found that just a few highly relevant links with strong anchor text can go a long way towards link popularity for many sites.

For sites that want to take it to the next level and are trying to rank highly with extremely competitive keywords, it may be necessary to actively seek out links from other relevant Websites. This doesn't mean you should go out and create a whole bunch of domains yourself and link them all together because it sounds easier than getting others to link to you. (Yes, that trick has been tried before!) It simply means you should look for sites that are related to your site in some way, and see if they might be interested in promoting your site to their users.

Whatever you do, do not send automatically generated link requests to any site. Most Webmasters consider them a nuisance at best and sp@m at worst. Certainly, a personal email may be welcome, and it also doesn't hurt to pick up the phone and begin a dialogue with a potential link partner. Remember, very often these links from relevant sites will bring more traffic to your site than a high search engine ranking will bring.

How To Get Linked Without Even Trying

My favorite way to get links (but the most time-consuming) is to simply have the best site on the Internet in your specific niche. Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition.

This has worked for me on my High Rankings site for many years. Without actively requesting any links (other than a few major directories), hundreds of highly relevant sites have added to their list of recommended sites related to SEO. Some people link to my home page, others to the main newsletter page, and still others to my forum. Some will link directly to an article or newsletter they've enjoyed, and some will ask if they can republish some on their site, while also including a link.

This is the ideal, and not every site is going to have the time or inclination to get to this stage. However, I firmly believe that any kind of site in any type of business can use this method if they are willing to work at it. I know of no other method that can even bring links from direct competitors! Personally, I'd rather spend my time creating a link-worthy site than sending out repetitive reciprocal link exchange requests...but maybe that's just me!

Your homework for this week is to think about how you can make your site so good that others will be only too willing to link to it -- without your even having to ask for it. If you can figure it out and actually spend the time implementing the strategy, eventually you won't have to worry about link popularity, reciprocal links or PageRank ever again!

--- Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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Web Application Development

Over the past decade or so, the web has been embraced by millions of businesses as an inexpensive channel to communicate and exchange information with prospects and transactions with customers.

In particular, the web provides a way for marketers to get to know the people visiting their sites and start communicating with them. One way of doing this is asking web visitors to subscribe to newsletters, to submit an application form when requesting information on products or provide details to customize their browsing experience when next visiting a particular website.

The web is also an excellent sales channel for a myriad of organizations, large or small: with over 1 billion Internet users today (source: Computer Industry Almanac, 2006), US e-commerce spending accounted for $102.1 billion in 2006 (Source: comScore Networks, 2007).

All this data must be somehow captured, stored, processed and transmitted to be used immediately or at a later date. Web applications, in the form of submit fields, enquiry and login forms, shopping carts, and content management systems, are those website widgets that allow this to happen.

They are, therefore, fundamental to businesses for leveraging their online presence thus creating long-lasting and profitable relationships with prospects and customers.

No wonder web applications have become such a ubiquitous phenomenon. However, due to their highly technical and complex nature, web applications are a widely unknown and a grossly misunderstood fixture in our everyday cyber-life.

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Mobile Website Design and Development

Mobile web browsing is expected to turn into the next major Internet platform. It is now easy to browse the net from nearly anywhere utilizing mobile devices that fit in a hand because of technology. Being short in good usability implementation in mobile web design makes it difficult browsing your way around various popular mobile websites. Designing for mobile devices needs to be simpler than its standard website and more task-based to get the job done because users look for something specific and urgent.

You should take into account on how to use the barest minimum of the available space for your major contents and remain interesting for mobile users. Avoid large images and flash animation as it will slow down your site. Remember that functionality is more important than style for mobile websites. If your website is not coded and design properly, it could look better on one phone, worst on another or worse, not displaying at all. Test, validate, and check if it's compatible with all mobile devices.

To aid you in creating website that is accessible not just on desktop or laptop computers but also mobile devices, here are some of the things to consider on mobile web design with sample images together with the mobile website version's direct link.

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Mobile Application Development (Future Planning)

With the introduction of smart phones, the usages of mobile phones are not just limited to new modalities for communication; they have transformed into hi-tech gadgets with mesmerizing features. The growing demand for mobiles especially amongst the different groups has opened the thresholds for mobile development companies to develop dynamic and creative mobile applications on different themes and concepts.
The mobile phones or smartphones are currently viewed as a modern-day wireless technology that has drastically changed the way people now communicate, and create, access, and share information. Today the users have various choices when it comes to choosing any mobile devices. The competitions amongst the mobile phone companies are becoming more intense with the number of applications are introduced in the market.

In the past ten years, various new platforms have been introduced and are available for mobile application development: iPhone, Android, Blackberry, Windows mobile, J2ME mobile, Symbian and iPad. With the advancement and increasing demand of mobile app solutions, every application has something new to offer.
The mobile application software and mobile platform development options - such as Java, Android, BREW, etc - mobile companies are creating new records and popularity among the users.
Trend and categories for the mobile application development among the different groups of mobile users:

Business and Finance
Corporate Industry
GPS navigation
Wireless Internet Security

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